In the May 2007 local TV ratings period, KETV-7 and WOWT-6 were neck and neck with viewers ages 25-54 for their 10 p.m. weekday newscasts. A year later, KETV has taken the No. 1 spot in that advertiser-coveted demographic of adult TV viewers.
In the May 2008 report from Nielsen Media Research, KETV had a 33 percent share of TV viewers for its 10 p.m. newscast, which was up from 26 percent last year. WOWT had a 23 percent share this May at 10 p.m., which was down from 28 percent in May 2007.
Meanwhile, KMTV-3’s 10 p.m. newscast dropped from a 10 percent share of viewers ages 25 to 54 at 10 p.m. in May 2007, to 9 percent this year.
Friday, June 27, 2008