Friday, August 17, 2007

Z-92 No. 1 in Latest Ratings Report

Rock station Z-92 (KEZO FM) had an amazingly good showing in the latest radio ratings report from Arbitron. The station was No. 1 overall with people 12 and older in the Omaha metro, 6 a.m. to midnight, Monday-Sunday.

Z-92 just barely edged out news-talk station KFAB (1110 AM) and country station the Kat (KXKT 103.7 FM), which tied for second place. In at No. 4 was Q-98’s (KQKQ FM’s) modern hits format, and at No. 5 was the Brew (KQBW 96.1 FM), which plays rock hits from the ’80s, ’90s and present.

Z-92 also ranked No. 1 with people 18 to 34 overall, 6 a.m. to midnight Monday-Sunday, followed by Q-98 at No. 2 and modern hits Channel 94.1 (KQCH-FM) at No. 3. The Star (KSRZ 104.5), mixing hits from ’80s, ’90s and current, was tied for fourth with the Brew.

If you add a few older people to the mix (18 to 49 year olds) a couple of stations shift. Z-92 and Q-98 were Nos. 1 and 2 again, respectively, while the Brew moved up to No. 3. The Star was tied for fourth with the Kat.

Z-92 even topped all stations with the demographic of people 25 to 54, with the Brew at No. 2, Q-98 third, the Kat fourth and the Star again tied, this time for 5th place with classic rock outlet CD-105 (KKCD FM).


Ladies love Cool Q
When it came to women 18 to 34, the ladies love Q-98 (No. 1), Channel 94.1 (No. 2), the Star (tied at No. 3), playing “today’s hottest jamz,” Power 106.9 (KOPW, tied at No. 3) and the Kat (No. 5). Z-92 fell to No. 6.

Q-98 also was tops with women 18-49, ranking first, followed by the Star and the Kat (both tied for second) and oldies station KGOR (99.9 FM) and Power 106.9.


And the boys?
The guys, those ages 18 to 49 anyway, picked rock powerhouse Z-92 at No. 1. Next was the Brew, followed by news-talk KFAB (1110 AM) and CD-105. In at No. 5 was Q-98.


Morning drive
Omaha’s longest running morning show, Todd and Tyler on Z-92, scored big once again, coming in at No. 1 with adults 18 to 49. In at a distant No. 2 were Mookie and Michelle (at right)on the Brew, followed by Pat & J.T. on Q-98 (at left).

With men 18 to 49, the Z-92 duo was No. 1 with a 29.1 percent share of that audience. No. 2 was Mookie and Michelle with 11.4 percent and No. 3 was the KFAB team of Jim Rose, Gary Sadlemyer, Scott Voorhees, Roger Olson and Lucy Chapman with 6.6 percent.

The ladies in the morning, 18 to 49-year-old females, went with Pat & J.T. on Q-98 at No. 1. But coming in at a close second was Todd and Tyler, who are surprisingly popular with female radio listeners. At No. 3 in the mornings with the ladies were Steve Lundy, Gina and Craig at the Kat.


Sports radio in the Big O
Omaha’s two full-time sports stations made the top 10 with men 18 to 49. At No. 8 in that demographic was the Zone (KOZN 1620 AM), Omaha’s ESPN radio affiliate.

Omaha’s Fox Sports affiliate, Big Sports 590 (KXSP AM) tied for 10th with men 18 to 49.

26 comments:

Anonymous said...

KFAB #3??? Are there really that many Fox News Neocons in Omaha? I am surprised. After all the ballhooying about Omaha being so cosmopolitan, turns out it still is home to a whole lot o' rednecks.

Anonymous said...

Look whose at #1 - speaking of rednecks.

Anonymous said...

The thing I notice -- almost everywhere you look on there, it's Z, Q & Brew at the top. This is and always has been a rock & roll town. It kinda bothered me when Kat was ruling the roost for so long (in terms of overall ratings; TnT of course have been kings of the morning for quite awhile). Didn't help that "redneck" image of Omaha, when the rest of the radio-nation was constantly seeing a country station at the top of our Arbs.

For those about to rock, I salute you.

Anonymous said...

And BS590 is behind ESPN again this ratings period. Is anyone suprised?

Anonymous said...

How insecure are these 1620 posters huh?

Anonymous said...

Where does 89.7 land in the ratings? If it were a commercial station, would it crack the top 5?

Anonymous said...

I think past speculation on this said The River would be somewhere around 8th or 9th, if memory serves.

Anonymous said...

C'mon Perrault. Defend your latest book! You always tell us that we don't understand ratings but these appear to tell a different story don't they.

You have talent Matthew, but maybe if you quit hanging up on callers and having a "I know better than you" attitude, it would help your ratings. Lord knows you need something.

Anonymous said...

Perrault's still gaining in the ratings. It's a slow moving train just picking up steam. Perrault will be there one of these days.

Anonymous said...

He may be picking up steam...but the train is going backwards per the ratings.

Anonymous said...

Ah what do ratings matter when your having fun?

Anonymous said...

Tough to sell a show that nobody is listening to.

Anonymous said...

I listen.

Anonymous said...

Matt's mom listens.

jt said...

It's not surprising to see a country station at the top (or near the top) of the ratings since it is the number one format in the country. It's not just "rednecks" listening to country anymore. If you still think it's just "rednecks" listening to country music, you should climb out from under your rock once in a while. It's a new millenium.
Besides, what does it tell the country about Omaha with T-N-T being the number one morning show? Apparently Omaha is full of a bunch of sophomoric jerks who never want to grow up.

Anonymous said...

Hey; TnT are just following in the mold of Howard Stern and from what I see, there must be a lot more "sophomoric jerks who never want to grow up" than there are uneducated red necks that listen to that country crap.

Anonymous said...

Looks like there are changes at 590. Rumor has it Travis is no longer doing the morning show but will join Perrault for a couple hours in the afternoon.

Anonymous said...

WHY!!!? GOD WHY!!!? WHAT HAVE WE DONE TO DESERVE THIS!!!!?

Anonymous said...

Rumor confirmed per Perrault's show.

Anonymous said...

WHY?!! WHY?!! Oh well, at least now even the two people that listen to Matt's show will abandon the wagon.

Anonymous said...

You know, sometimes Matt's show is interesting. When the Dana Altman fiasco was unfolding, I listened there because I assumed (correctly) that he would have the best information. Having said that, I think he follows in the JBG mold of dissing the Huskers too readily. And, he does have the "I know best" attitude one poster mentioned.

Anonymous said...

Matt's mom won't be pleased about this......

Anonymous said...

I wonder how that meeting went at 590 when they told the hosts that they were going to do this.

Is Trav still on TnT?

Is he still on the six o'clock broadcast at Channel 3?

I wonder if Perrault is getting his demo tapes ready to go.

Anonymous said...

Everyone knows that if one of them ends up habving to leave, it will be Matty. Travis has his head up someones you know what that he is unretractable.

Obbop said...

During my many decades upon this planet I, nor ANY one I know/knew, has ever been ampled or asked or given a log to fill out or anything that could be used to ascertain which radio stations are listened to the most.

Me thinks that Aribitron is not all the exact in reflecting reality.

My opinion has a plus/minus percentage error measured in an algorithm decipherable only by highly-trained statisticians with access to the proper decryption key.

Anonymous said...

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