Monday, February 25, 2008

The Death of R-O-C-K in Omaha?

When the latest report from the Arbitron radio ratings service came out at the end of last month many longtime rock radio listeners in Omaha no doubt did a double take.

Heritage rock and roll gorilla Z-92 (KEZO-FM), launched in 1978, had been overtaken by 2-year-old rock station the Brew (96.1 KQBW-FM) in the broadest demographic of listeners available, during the Fall 2007 rating period.

Listeners 12 and older, Monday through Sunday 6 a.m. to midnight, chose the Brew – a 4.2 share to a 3.9 share – over Z-92.

Sure, advertisers seek specific demos, such as the coveted adults 25- to 54-year-old group, but the 12-plus result is significant nonetheless.

While the Brew led Omaha’s rock stations, the Brew was No. 8 with listeners 12 and older overall. The top three stations were, in order: News-talk KFAB (1110 AM), country station the Kat (KXKT 103.7 FM) and oldies KGOR (99.9 FM).

Two of the Omaha market’s other rock stations were lagging as well. New station the Big O (KOOO 101.9 FM), a light rock station that went on the air two months ago, came in at No. 10 (behind No. 9 Z-92). Meanwhile, longtime classic rock station CD-105.9 (KKCD-FM) was No. 12.

So where has the rock gone on commercial stations in Omaha? Are their too many rock stations sharing the same play list, with the same usual suspects – the Eagles, the Police, Bon Jovi, Fleetwood Mac, Eric Clapton, Journey, Bryan Adams, John Mellencamp, the Rolling Stones, the Beatles, etc.?

“Yawn,” seems to be the response from local listeners.

The River (89.7 FM), a non-commercial station based out of Iowa Western Community College in Council Bluffs, plays a lot of modern rock and has respectable ratings. However, scoring good ratings and selling advertising based upon those ratings is not the main goal for non-commercial stations like it is for commercial stations.

The biggest story in this latest report for Omaha’s commercial rock stations is that the once-mighty Z-92 appears to be slipping. Z-92 has beaten all of the other rock stations consistently in recent years, including the past five ratings periods. But from Fall 2006 to Fall 2007, Z-92 went from having a 7.1 share of the 12-plus market to a 3.9 share.

It could be a fluke, and likely is. I expect Z-92 to bounce back in the next ratings period. Maybe not to the station’s glory days, but certainly better than a 3.9 share.

"Over the years, there has been plenty of rock competition for Z-92. That's nothing new," said Steve Wexler, executive vice president of television and radio operations for the Journal Broadcast Group, which owns Z-92. "They seem to show up every couple years then disappear. There's not much to 'tweak' on Z-92. We know that our audience expects us to play everything that rocks...they expect to start their day with Todd and Tyler in the morning...and they expect fun, larger-than-life contests and promotions, like the 'Todd and Tyler Party Plane to Vegas,' which starts next month. That hasn't changed and won't change. As for the Fall ratings, we've learned over the years not to pay much attention to the occasional 'down' ratings book. I can tell you that we're extremely happy with Z-92's performance and it's continued dominance."

129 comments:

Anonymous said...

So...Question. Are you still allowed to call it a Radio Empire when there's about 14 people that are actually listening?

Anonymous said...

I love the apathy. God forbid Steve admit that people are getting tired of TnT's old routine:

1. Nebraska football sucks.
2. Nebraska sucks
3. All Republicans are dumb sheep
4. Let's talk about all the drugs we used to do.
5. Lets talk about all the chicks we used to bang.
6. Enter toothless, unemployed listener
7. Welcome Trav. Lets talk about your back hair, bash the Catholic church and talk about your sex life beore marriage AGAIN.

There show has quickly become NOTHING new. That is why I switched to the number 1 station a couple years ago. Apparently, the majority of their listeners are doing the same.

Anonymous said...

What is happening to the ratings juggernauts? First Channel Sux goes down in flames in the books, then Z-92. What's next, the Weird Herald loses readers?

Anonymous said...

The Weird harold still has readers???

Anonymous said...

Todd & Tyler (and Z92's) lower ratings = Matt Perrault's fault.

Anonymous said...

The W-H still has readers -- most notably at the four TV stations where the anchors/reporters regurgitate stuff I read 12 hours ago in the morning paper. Although, I must say, I'm glad the TV stations are around to bring me fascinating profiles on hot moms, wolf dogs and the latest dope to fall for a Nigerian lottery scam.

Anonymous said...

If only Z-92/TNT/OWH/NYT/KETV/KPTM/PBS/NPR would run more wrestling stories, they'd all have a bigger market share.

Chafing in my singlet,

--Angry Wrestling Fan

Anonymous said...

I want to wrestle. I figure all I need is a lobotomy and some tights.

Anonymous said...

Perhaps if the stations play modern rock, you know, something not "safe" but actual hard rock like 104.1 in Lincoln maybe they would have more people listening.

That, and fire Perrault.

Anonymous said...

Republicans aren't sheep...?

Anonymous said...

I have to think that this entire "empire" thing has hurt the T&T audience. I think since they went to the empire, they became even more predictable and repedative than before. I always enjoyed it when they taked about local issues and things going on in Omaha and their promotions. Since the empire most of this has been lost and now it is the same show everyday..B list celebrity interviews, same political talk everyday, no roundtables, no local friends or politicians. Since the Empire started the show has become boring and many of us have stopped listening.

Anonymous said...

So, IF they are happy with the performance of the station, why did so many people get let go?

Anonymous said...

11:24 - you need a brain before you can get a lobotomy - guess you're outta luck, chuck

Hosh said...

I'm hoping that many of you are being sarcastic with your no-longer-the empire questions. We do all know that they went to the empire bit when they became syndicated, right? Because of the large amount of coverage the morning show has? I realize that doesn't change their rating numbers, but it does explain why they aren't doing as much local trashing as before. I really hope those of you questioning understood that, otherwise I feel sorry for you. I don't listen as often anymore because I got tired of the same jokes every day...athough Uranus jokes are still funny no matter how often they come up. And really, the ratings don't necessarily reflect the morning show. It is reflective of the whole day. Musically, the Z almost tries too hard to find little known songs or artists to impress everyone with their huge catalog. I'd rather here something good than obscure.

Anonymous said...

Way to go Brew!

Anonymous said...

Does Z-92 still play Ozzie Osbourne 7 times an hour?

Anonymous said...

9:34 am: Wow...that's all they were talking about when I stopped listening to T and T 5 years ago. whoops you did forget one...

#8. Let's talk about how great we are. (or should I say, "how great you THINK you are".

Anonymous said...

I am not shure but are 92.3 and 105.9 both owned by journal, so 2 rock stations are competing aganist themselfs lol.

92.3 or 96.1 should just become like the blaze lincoln. Even though the river is more similar to the blaze than 92.3 or 96.1 they play more local bands, emorock, and alt then the blaze. The blaze has alot of mainstream hard rock so the sound is in effect alot different.

Anonymous said...

Way to go 96.1 - I finally got old of T & T's typical bash and hate everyone/things but liberals and gays. Couldn't take their crap any longer.

It's not a fluke-

mTm

Anonymous said...

Republicans are not sheep..ALTHOUGH WE HAVE BEEN WITH MANY ...Sheep

Anonymous said...

The "death" of rock? As a rock-music fan, I say nay. How about the "dilution" of rock? You throw up that many rock signals, they're bound to water each other down, ratings-wise.

Way to over-hype things, guys.

The City Weekly -- free for a reason.

Anonymous said...

OMG, Someone updated this blog....it does live....

remember last year, when there was something new everyday...even if it was just filler news, it was something...

I mean, come on, a weather person is leaving channel six on wednesday, and there is no breaking news here...

Anonymous said...

To add to the "Changes at KETV" post from January 7th...

The quoted press release from KETV makes it sound like the change from a 1/2 hour newscast to an hour-long newscast at 10 p.m. on Sunday nights was a local decision.

But I'm not so sure. When I was over in Ames, IA for the Iowa State vs. Nebraska wrestling meet, I noticed that KCCI (Des Moines' Channel 8) has an hour-long 10 p.m. Sunday night newscast too.

Maybe this is a corporate-wide Hearst-Argyle mandate? Has anyone else who's travelled in the last month or so noticed this change at other Hearst-Argyle stations?

Anonymous said...

Another local radio post - yawn.. This blog has become as interesting as any of these lame ass low rated radio stations (except for the comments section). You know radio has become lame when millions of people plunk down $150 and pay $14 a month for satellite radio.

Oh, and of course Republicans are sheep..that's why they win so many election. Their people do what they're told.

Anonymous said...

Radio all over is worse than dead... it's irrelevant. That is except to the small number of people that hang their dreams, desires, and futures on it because they have nothing better to do. Why, when I can load 1,500 of my favorite songs in my car to play randomly, would I waste my time with commercials, bad music, and Perrault's overgrown butt buddies TnT?

Anonymous said...

Didn't Wexler come out after Brew won the ratings after the first 6 months on the air and say that a new format was the reason and things would be fine for Z? Now it's been 2 years and Brew is still winning? I listened to TNT for 10 years and never strayed, but I started listening to Brew more and more and then never went backt to TNT. I tried them again after about 8 months and it took them about 5 minutes to bash Husker fan again and talk about Trav being great and Creighton is great and I relaized, it was the same stuff - been with the Brew ever since. I'd like to know why the Brew moved Mookie & Ethan around? Was there more to it than SteveO leaving? I like Mookie and I like Ethan too - I like Ethan in the AM more than Mookie though -
Say what you want about TNT - like them or not, they have done something very few do in dominating a market like they do/have. It does take a certain amount of ability to do what they do, I did some college radio and we all think it's easy, but I assure you it is not. So like them or not, no need to bash anyone - just turn the dial, like most seem to be doing,

Anonymous said...

Bring back "K-Rock 93.3" !!!

Anonymous said...

who is leaving the big 6 on wednesday?

Anonymous said...

Could it be that people are finally getting tired of The Station That 1987 Forgot?

Anonymous said...

On Channel Six. I've read the spoilers for this week. I know who's leaving.

Apparently Jeff Jensen will be presumed dead in an explosion set by Tracy Madden's evil twin sister Isabella (viewers will remember Isabella escaped from the insane asylum after last November's exciting sweeps story where Isabella held Tracy in a secret room while Isabella did the news and made goo-goo eyes at John Kniceley)

And...At long last...Jim Siedlecki's real father will be revealed. It is, in fact, his own half-brother T-Boy.

Anonymous said...

"larger than life promotions?!"...
How can Journal do that when they fired their Marketing and Promotions Manager at the end of January?! The guy responsible for Z-92's promotions department, and the other four stations...
Oh, that's right, hire and pay several 19 to 20 year olds to do the job for $6.25 an hour... perfect!! Thank God I got out when I did!!!

Anonymous said...

They make How MUch? I need a raise

Anonymous said...

As long as those liberal-dirt-bags Todd and Tyler stay on the air, I'll stay off the station. I'd rather lick a toilet bowl clean than have my ears filled with their verbal diarrhea.

Anonymous said...

Excuse me, I should correct myself... they "eliminated" the position of Marketing and Promotions Director... along with Sales Manager and an engineer that had been there forever. Good job Journal!! Way to slice and dice for the bottom line..

Anonymous said...

Ahhh, more bitter ex-radio losers. Hit the Nebraska radio board and cry.

Nice to see the Shitty Weakly "updates the site" with info that has been out for a couple months.

Anonymous said...

TnT still rule the empire! Take that to Uranus. And to the wrestling geeks out there, please don't take the Uranus thing literally.

Anonymous said...

I'm still in disbelief that Omaha doesn't have an active rock station. Lincoln has the Blaze and Grand Island has Thunder. FREAKING Grand Island!!! Is it really possible that the River and their 311 on the hour every hour is preventing Omaha from a mainstream rocker? Maybe if someone would actually give it a chance on a stick that doesn't suck we could get something decent.

Anonymous said...

Sooner or later, someone is going to figure out that to revive Omaha radio, you have to come up with a format that is relevant to the mentality of Omaha listeners at large. Like maybe...an all American Idol format? You could have Gay Matt and even gayer Trav host.

Anonymous said...

bring back "K-Rock 93.3"

Anonymous said...

hello.. anyone hear me?

concentrate... concentrate. ... Echo... echo... echo...

"Pinch hitting for Pedro Borbon... Manny Mota... Mota. ..."

Anonymous said...

I love my Satellite radio. Even though I appear on their show, I can make a choice. I don't have to listen to those self-stroking-morons on the Z-92 morning show. As far as I'm concerned, over the air radio can kiss my grits.

-T

Anonymous said...

Hey 1:42 - your obvious disdain for wrestlers is exceeded only by your abundant lust for others' anal regions.

Don't forget the "personal lubricant" next time you go out in public, sport . . .

Anonymous said...

2:26 How's that drinking problem coming? I know how it is...I'll never forget that day over Macho Grande.

Anonymous said...

The Z says they are "Everything that rocks", yeah by a 3 artists..... Ozzy, AC/DC and Jimi Hendrix. It's like the time and temp every half hour on our shitty small town station.....the Z's playing AC/DC, must be half past the hour... playing Ozzy must be the top of the hour. The Empire thing sucks too. I used to enjoy the debates about local subjects and local guests. Now all we get are references to "Empire City", Craig reading boring national and world news and Wichita Hookers.

Anonymous said...

Check out Matty's lastest post at BS590. "What's in Matt's CD player".

The verdict is in.... Matt is gay (not that there's anything wrong with that).

Anonymous said...

What's the scoop on WOWT's new reporter Jodi Baker?

Anonymous said...

Mike McKnight Looks inside a closet and Finds Matt P.

Anonymous said...

6:06 She used to be Jodi Booke. What do you want to know?

Anonymous said...

Another question having to do with the very first post of this thread....Are Omaha, Wichita, and Springfield really an "Empire"????

Anonymous said...

6:41 pm - How long has she been at Channel 6? What station did she come from?

Anonymous said...

No, 3:17. I'll never be over Macho Grande.

Anonymous said...

Dunn was over Unger and I was over Dunn.

Anonymous said...

"sure picked a bad week to quit sniffing glue"

Roger! Roger

Anonymous said...

Surely you can't mean that. Yes I do and Stop calling me Shirley

Anonymous said...

Jodie Booke...Formely with Channel 3

Anonymous said...

T&T have not gone stale. Why, just the other day I caught them talking about masturbation and each other's moms, and I'd never heard those topics before. And what about that commercial on KPTM? Pure gold. Now that'll revive their careers.

I've got this vision of people in Wichita and Springfield driving in their cars, hanging on every word and asking themselves: "How empty were our lives before we had this to listen to every morning?"

Anonymous said...

XM satellite radio, the only way to go.

Anonymous said...

Hello Folks,

Radio is a lot like any other buisness. Every station competes for a share of the audience. Simple stuff. Some people like Pepsi Products. Some prefer Coke...you get it . Never been a fan of 12 plus numbers. A smart AE would bring thier accomplished 25-54 #'s to a client meeting. 12 plus #'s really don't tell the entire story . In other words, bring your best #'s to the table and create your own spin to the client.

Someone mentioned the on air shuffle @ Brew. It happens. On air talent is usually placed where they could excel in whatever daypart they happen to be in. Ask any jock what shift they've done in the last 20 years . They've done it all !!overnights,nights,afternoons,middays,mornings..most jocks who have been at it for awhile will also tell you that they'been in the same daypart for several years...comfortable in that daypart because thats where they belong .

As for bashing Todd & Tyler ? Well..you can bash all you want but they aint going anywhere and thier show continues to be sucessful after nearly 15 yrs. I cant think of another Omaha morning show that comes remotely close to what T&T have done and accomplished . Not one !!

XM/Sirus: Bunch of music indeed..you gotta pay for it . The definition of radio has changed dramatically over the years..its purpose has remained the same. The purpose of radio is to entertain whether its a music related format or an engaging talk format .Content man

Us radio geeks are trying to do good radio. Been at this crazy game for 22 years. Was recently let go due to a budget cut @ KTGL /Lincoln NE. For the 1st time since 1986, I'm pursuing other opportunities outside of radio but I will be listening to Todd & Tyler. Again ..Pepsi or Coke..we have different tastes .


Dan Duffy

Anonymous said...

What about new Coke? Anybody like that? Pepsi Clear? How about a Tab?

Anonymous said...

Dan-

Being in the business too, I'd like to say, THANKS. Hammer, meet nail.

Good luck in whatever you choose to do, even if it happens to be outside of radio.

Anonymous said...

First the dinosaurs came. But they got too big and fat and died, and turned to oil...and then Arabs came...

Anonymous said...

8:55 a.m.: No freakin' way...that right thar is some new material for T and T!

Anonymous said...

I'd look for a major change in the music on Z92 in the next month - think active and current music.

BTW - Satellite radio has 18 million subscribers in the US. Radio has more than 250 million listeners each week. Which one is really irrelevant?

Anonymous said...

Golly gee, how long has regular radio been around vs. satellite radio?

Reminds me of Dwight on The Office talking about how paper sales will stop decreasing once "this whole internet fad goes away."

Anonymous said...

5:18 p.m. - Then why are ratings so crappy all over the place? The money spent on a subscription is worth it to miss out on all those crappy commercials. How do you count that 250 million? When they get in the car, they hear 10 seconds of classic rock before plugging in their iPod? If you you're counting those 249.99 million people, then you might have something.

5:15 a.m. - Spot on.

Anonymous said...

So Do you get 10% cut of all Ipod Sales or XM Sales?

Anonymous said...

Remember when Video KIlled the radio Star..Radio still plays music VH! MTV Have Flava Flav

Anonymous said...

Let's go back to talking about how wrestling is so very gay.

Anonymous said...

Yeah...and everyone that enjoys watching it is too.

Anonymous said...

For some reason, this one is missing from this blog, so here goes...

Matt Perrault is Gay.

Anonymous said...

I don't have issues with it..Its Hot!

Anonymous said...

Careful guys, you might be making MC Hammered mad :-)

Anonymous said...

8:25

The real sport of wrestling involves deep seated homosexual tendencies; ask any psychologist. You are definitely a man's man.

Anonymous said...

10:52 - denial is the first sign that something's wrong. In your case, it's just part of a long list of things...

Anonymous said...

11:14

At least I can admit to my shortcomings. Too bad the same can't be said for you and your homosexual tendencies.

Anonymous said...

11:44 -- you're the only one in this conversation with homosexual tendencies.

Which gets back to your problems with denial...LOL

Anonymous said...

12:12

Who said I'm in denial? I can freely admit what I am. If you are a wrestling enthusiast; hate to break it to you pal, you do have homosexual tendencies. C'mon join me in stepping out of the closet my friend.

Anonymous said...

12:50 PM LOL and enough said. I am sorry but I cannot top that. Geeze you two, wrestler guy and anti wrestler guy; please just let it go already. Neither of you are going to change the other's opinion. Let it rest already and get back on topic...true wrestling is as valuable as any other sport and there is a degree of balance, atheletic ability and grace needed to perform in that ring as in any other. Appreciate the human form just as in martial arts.

Anonymous said...

Its The Same Guy trying to convince himself he is not gay...Give it up..If you enjoy watching sweaty men in odd positions then?!..Accept it and move on! About that R-O-C-K..Bring back the edge

Anonymous said...

Hey 2:24 who's been leaving similar comments throughout your awful "debate", please see 12:50 and 1:09 and let it go. Do you really feel better thinking you got the last word in? Please, back to the topic of hardly a pulse radio in Omaha.

Anonymous said...

Oh I don't know, 3:31 -- it's certainly more fun to watch than rehashing the dead zone that is Omaha radio...

Anonymous said...

Jimmy...do you like to watch movies about gladiators?

Anonymous said...

Anonymous at 1:23 pm said "..If you enjoy watching sweaty men in odd positions then?!..Accept it and move on! About that R-O-C-K..Bring back the edge"

Watching sweaty men in odd positions? Hmm, I guess that makes football, soccer, hockey, all martial arts, basketball, water polo, volleyball, raquetball, and rugby all gay. That means pretty much every sport besides archery, bicycling, target shooting, and fishing is gay.

Wow, didn't realize that so many former athletes who are now married with kids really are gay by some posters' definition...

* * *

Oh, yeah, I miss the edge too.

Anonymous said...

Fishing is too gay. Ever seen those shows on the Travel Channel with three guys grappling over each other trying to pull in a marlin or a tuna?

Anonymous said...

fishing is more of a lesbian sport.. and i'm kind of a lesbian myself...

Anonymous said...

So Is Biking...Have you seen those Shorts..You can see everything..And those seats...Right up the ass..See you on the Papio I am out..Bring Back the Fox

Anonymous said...

more Erin Andrews please

Anonymous said...

So what does the "jock" in "high school jock" stand for...? Jock STRAP...?

Anonymous said...

I think "High School Jock" and the wrestling guy are missing the point; the poster that claims wrestling is a homoerotic sport is merely trying to rile them. Please be intelligent enough to see through this and maybe he or she will go away.

Anonymous said...

Matt Perrault had a sex change...now he's a lesbian...now none of us are safe.

Anonymous said...

I miss read the Title of this Blog..I thought it said R-O-C-K..BUT apparently its C-O-C-K

Anonymous said...

"continued dominance"?

okay. whatever you say. but your ratings still suck

Anonymous said...

What the hell does this thread have to do with the discussion about Dinasour 92?

Anonymous said...

#100. yay.

Anonymous said...

You know..since the Empire began and all local info became taboo...I used to look forward to the Friday "roundtable" on the the TNT show, But they jettisoned Higgins and Prodigy but that degenerate still calls like hes pary of a joke he doesnt get..(figure it out A-hole they dont want you anymore)..and Tony still sits there every Friday...repeating jokes others say...you say the ratings are down?? Hmmm call Clete

Anonymous said...

"Satellite radio has 18 million subscribers in the US. Radio has more than 250 million listeners each week. Which one is really irrelevant?"

Uh, comparing subscribers to listeners is like comparing apples to oranges...

Buy a minivan that comes with an XM subscription. That translates into multiple listeners:

1. Workaholic dad (only on weekends)
2. Soccer/Football/Band mom
3. Soccer daughter
4. Football son
5. Band daughter
6-? The rest of the soccer team, junior's little tyke football buddies, and the rest of the flute section.

All told, probably 15 or so listeners in a week per subscription.

Even single college students with satellite subscriptions have roommates and friends that come over and listen... like no one's ever used XM or Sirius in place of a party DJ. Hmmm, how many listeners per subscription there are in an apartment full of drunk college kids?

So satellite radio isn't irrelevant.

'nuff said.

Anonymous said...

Jodi Baker was the morning anchor at KHGI (NTV) in 2000.

Anonymous said...

TnT is running the course of Otis & Diver Dan. They will "get a better offer" and be replaced by a new younger version of them soon enough. The problem is that the age group that they geared for 15 years ago or whatever when they came here HAVE ALL GROWN UP AND MOVED ON TO MORE IMPORTANT THINGS. TnT are stuck in the 80's and 90's. The older demos just want to listen to their music and the younger demos want to listen to their music - not a couple of mid to late 40'ish old guys talking about parties they had 20 years ago.

Anonymous said...

I think TnT would make a great morning show on Magic 1490....then they could be considered "cutting edge and controversial" again......

Anonymous said...

Unfortnately, TnT with w/ the Empire format has been old, tired and stale on a daily basis. They certainly won't admit it, but that seems to be an opinion of the masses.

They have expanded their production in some areas compared to before - for example their radio interviews with various guests. Okay, how hard is that. These guests are doing these radio "phoners", so it is a promoter contacting the radio station and not Big P constantly calling the guest to come on the show.

Case in point - this past week I was out of town on a business trip. My rental car as Sirrus satellite radio. I tune into a few minutes of Howard Stern. He has Robert Schimmel on the show to promote his new book. The next day, I'm listening to the stream of TnT in the hotel room. Who is coming up on the show later - Robert Schimmel. Ooh, tough booking there guys.


Your show is in transition from what we new as the local show and the locals are bored. You're 10:00 - 10:30 (more like 10:00 - 10:15) local segment doesn't cut it anymore.

Guys, good luck with those new Space Commander Whack bits that are right around the corner.

The only difference between TnT and Bob & Tom is TnT don't have that idiot on the show singing his toast song and the guys fake laughing along to it.

Everything eventually changes. Everything eventually ends.

Anonymous said...

Empire City? Why does it pain TnT so much to say Omaha is their base city? There are times where they correct themselves instead of saying here in Omaha blah, blah, blah, etc.

It's like they're trying to keep from insulting their other affiliates.

I think their 4 listeners in Wichita and Springfield would be smart enough to realize the show is based out of Omaha.

Anonymous said...

Todd 'N Tyler arn't going anywhere anytime soon, like it or not, deal with it or just turn the damned dial. I (being only 29) would like to hear the music I grew up with (90s/alternative rock) like 93 K-Rock and 101.9 (THE EDGE) used to play. There's too many 80s and classic rock formats in this town. Don't get me wrong, I like metal/80s music, but how many of these stations do we need with the same damned format!? Though I feel that the time will come when the 80s/classic rock schtick will fall by the wayside and 90s rock will begin to be retro (probably around 2012-13 or so no doubt). BTW not everyone in Omaha or NE is a red state republican. I'm one of those liberal Democrat pieces of sh*t everyone likes to bash on in this area. And yes I am from Omaha born and raised. Not all Nebraskan's are brain washed reactionary conservatives!

Anonymous said...

5:18, HERE HERE!!!! I'm also a Nebraska Democrat. BARACK OBAMA ALL THE WAY IN 2008!

Anonymous said...

Yes, Satellite radio is so irrelevant that the terrestrial radio goons are forcing the congressmen in their pockets to block the Sirius/XM merger...even though the merger will mean lower subscription rates and more options for the customers. If these were two oil companies, they would have merged 3 months after proposing it with little to no hearings.

Anonymous said...

wow this article must have been written with TNT's cock firmly implanted int he writer's mouth.


sure tnt is a decent show if you like that thing, however once they get off the air the station offer absolutely NOTHING that is worth hearing. the classics are good, but we all have the CDs we need, and the radio station of classics has done it's time.

this isn't just a random down, this is losing over half your ratings, they fell from a 7.1 to a 3.9.

you can;t say it is TNT's fault, because they have their audience, but you can blame poor programing after TNT for this slide.

Anonymous said...

what is most interesting is that before the Brew no one actually did play much of the 80's stuff. They were fresh and a nice alternative to the other stations in town. But once they hit success, z, and the rest of the gang all decided to head in the same direction. Rather than try to create their own original sound, they just jumped on the bandwagon. Shame.

Anonymous said...

I'll get this out of the way - I'm opposed to the potential merger of the two satellite companies. I view that the combination of the two will lead to higher prices, less choice and will result in subscribers of one of the companies having to replace their equipment so they can receive programming on the system that the companies will be used. Also, considering the two companies were told by the FCC when they received the licenses that they would never be able to merge, they agreed and now are trying to reneg on their promise is another.

The key with satellite radio is the lack of content that the two companies have put together. They have made themselves irrelevant with channels filled with nothing different or better than one could find on area radio stations or on peoples very own I-tunes account.

The recent ratings survey of the XM and Sirius channels shows that more than 80% of all of the listening is on the channels that most mimic commercial radio - In essence most of the subscribers have gotten duped to spending money to listen to things that they can get for free.

The theory that 15 people listen to each satellite account each week is utter bs. Most satellite radio usage, according to the satellite companies own studies, happens with only one person listening. While there are circumstances where more than one person is listening, the amount is purely in the minority as it is with broadcast radio.

One other thing to consider is that an increasing percentage of people who are subscribers of satellite radio don't actually use the service at all. This occurrence is very similar to the concept of people paying for cable but watch nothing else but the broadcast channels they could get for free.

I by no means feel satellite radio is useless or a failure. I have a couple of family members that subscribe (& get it for less than half of the regular price because they negotiated with the customer service represenative.) I feel that they have totally dropped the ball as far as quality programming for a national audience. If they offered something that would be viewed as relevant - the subscriber base would be much higher than 18 million. The point is it isn't and the companies have mismanaged their operations to the point where one of them will surely go out of business if they are allowed to complete their "illegal" merger.

Anonymous said...

5:18 PM....I turned the dial from T and T about 5 years ago....

Anonymous said...

"I'm opposed to the potential merger of the two satellite companies. I view that the combination of the two will lead to higher prices, less choice and will result in subscribers of one of the companies having to replace their equipment so they can receive programming on the system that the companies will be used."

I completely agreee.

"The recent ratings survey of the XM and Sirius channels shows that more than 80% of all of the listening is on the channels that most mimic commercial radio - In essence most of the subscribers have gotten duped to spending money to listen to things that they can get for free."

I sort of agree. Paying a monthly fee to avoid the 5-7 minutes of commercials between songs isn't exactly getting "duped". It's a concious decision to avoid the BS that happens between songs.

And even if people choose to listen to satellite streams similar to commercial radio stations, they do have a more refined choice of music subtypes. For example, the "free" commercial country stations here in Omaha are the Kat and Twister. Both Clear Channels stations that play pretty much the same stuff. Sirius offers five varieties of country: New Country, Prime Country, Roadhouse (Classic Country), Outlaw Country, and Bluegrass. So Sirius listeners have an easier time finding a stream that plays more of what they like and less of what they don't. Plus there are streams that aren't offered on commercial radio here in the Big O, such as Dance and Electronica... as well as the aforementioned Bluegrass.

"The theory that 15 people listen to each satellite account each week is utter bs. Most satellite radio usage, according to the satellite companies own studies, happens with only one person listening."

Yeah, 15 people per subscription is probably above the overall average. But it's not completely unrealistic, either. One person per subscription is probably a bit low... If the subscription for a home system is purchased by a family, it's a given more than one person will use it. If you're only looking at listenership in moving vehicles, an average of 1.5 listeners might be reasonable - sooner or later you'll have someone in the car with you.

One other thing to consider is that an increasing percentage of people who are subscribers of satellite radio don't actually use the service at all. This occurrence is very similar to the concept of people paying for cable but watch nothing else but the broadcast channels they could get for free."

Yes and no. If I have a choice of streaming a Big 12 football game or listening to it over a crackly AM station, I'll stream it over Sirius... Hey, it's my money. I can spend it as I choose.

Anonymous said...

93 K-Rock and 101.9 (THE EDGE)
AGREE!!!!!

that would be sweet! (not 98)

Anonymous said...

"Of course not. We have our share of lazy, apathetic, tree-hugging commie, pinkos, too."

So THAT'S what we call Democrats around here...

Anonymous said...

Bring Back Lite 96

Anonymous said...

More Erin Andrews, please...

Anonymous said...

Can I be a pinko? I rather like Communism. I mean, if we can avoid that whole "waiting in line 3 hours for bread" routine, I think it would be kind of fun. Lets get it a try.

Anonymous said...

Have I been spending too much time chained to my desk at work?

Watched Jimmy Kimmel tonight - halfway by accident - it came on after Nightline before I got around to turning off my TV...

Anyway, Janet Jackson was on promoting her new CD titled "Discipline". Are any of the Omaha radio stations playing the new single from it? If they are, I haven't heard it.

Or do I need to subscribe to satellite to hear it?

I figure someone on here will know.

Thanks in advance...

Anonymous said...

Could we get Janet Jackson and Erin Andrews together for a Maxim photo shoot???

Anonymous said...

XM debuts so much new stuff, that's easily your best way to go. Plus, no commercials, and every MLB game. If you can get through life without Rhoden Auto Group ads, a daily dose of Perrault slurping Bluejays and Jim Tulip in the morning, XM is for you.

Anonymous said...

Wow. That was quite a testimonial for XM. All that was missing is a guy, surrounded by bikini-clad girls, saying "XM Radio is the best thing to happen to my love life!!"

Anonymous said...

Well There is the Playboy Channel...

Anonymous said...

MMMMMMMM...Erin Andrews

Anonymous said...

So... no Omaha commercial radio station is playing the new Janet Jackson song? No wonder ratings are off.

Anonymous said...

Maybe if they streamed the music on their website with pictures of Erin Andrews. Or maybe Erin Andrews and Janet Jackson in a sensual situation. Mmmmmm....tasty.

Anonymous said...

but but but... we played a video game at a bar and a lot of people showed up, so local radio is still awesome!

Anonymous said...

Guitar Hero Rocks...Signed 15 year old

Anonymous said...

Erin Andrews rocks...

Anonymous said...

Agree - Todd & Tyler are old - 15 years of the same old stuff - The Empire thing has ruined it - I quit listening within a week of the Empire crap - BORING

Anonymous said...

TNT rock!!!!

signed

1980's unemployed stoner dude

Anonymous said...

Matt Perrault is still gay...

Anonymous said...

Once I discovered XM and Opie and Anthony on 202, I could never listen to that drivel Todd and Tyler call a morning show anymore.